In my opinion, design is completely different from the art. When it comes to art, many people are put the "design" and "art" together. In most cases, we should obey standard normal operation principles. We can’t lose the basic operation to achieve unnecessary beauty. However, it should be noted that the functionary of product design is more important than the aesthetics.
#Principle for mac tutorial upgrade#
Good-looking interface will not only please the user but also reflect the upgrade iterations of the product. So we have to optimize some functions for middle-class users.Ħ. However, we need to think users are busy people instead of not smart people. Users are not a designer or a developer, most of them do not understand the design concept and development process, the language and text of the product must be easy to understand and very close to general user's thoughts. Use simple language instead of technical terms In 2007, Apple streamlined the phone's keyboard, and even cut off the traditional physical keyboard. Moreover, they put the remaining part in a small box with a stereo headset. In 1979, Sony found that most users had far greater demand for playing than recording, so they removed the traditional recording function of the recorder, and even removed the essential external speakers. I think "less" is not to pursue so-called "simple", but is that we should do our best to reduce the user's cognitive and operational costs, this is the essence of “less” in the internet industry. This principle has a long history and led to many different interpretations in many industries. Originally proposed by architect Ludwig Mies van der Rohe, it is a design philosophy that promotes simplicity and opposes over decoration. At this time, consistency will become "standard." 4. In a certain type of product or an industry that can form a wider range of "consistent" and get everyone's recognition. This action drastically reduces a lot of cognitive costs. The colors (including the red background), the shapes, and the twisted angles are exactly the same, so when we saw the similar graphics and color, our brain will generate reactions "This is Coca-Cola,"immediately.
The graphics appear on almost all Coca-Cola promotional materials. The white streamers in the picture are actually the auxiliary graphics commonly used in the Coca-Cola VI system. The essence of VI is the visual consistency through a high degree, to guide users to be forcibly associated with some kind of visual information and a business, or products. Why the first picture does not appear Coca-Cola's logo, product images, product introduction and any other information, and you still can assure it is Coca-Cola? Because behind Coca-Cola, there is a system called VI (Visual Identity System) that guides all of its external image design. That’s right, it’s Coca Cola, here is the original poster. If I told you this is a part of the poster from a famous company, do you know which one? Ok, a little hint for you, a beverage company. The purpose of consistency is to reduce the user's learning costs, the user's cognitive costs, and the probability of misuse. It requires that within the same or familiar functions and scenes, to use the consistent performance, operation, and feeling in a (or a category) product. For examples, observing user behavior, analyzing data, building user scenarios, and more.Ĭonsistency is a fundamental principle in the product design process. To determine the user’s requirements is a product manager's basic work, there are many ways and tools to help us identify the user's needs. The most basic principle of interaction design is to meet the user's needs. But if this button get triggered in some other operation ratner than user's expectation, it must be a bad design. In short, when they encounter a button, they will think this button will be triggered to meet their needs. Most of users are operating the interface just based on their instinct.
Whether it is for the traditional graphical user interface or for any smart electronic devices, you can’t find it more useful. This article is going to talk about 10 basic principles of interaction design. All of these are meant to improve the user experience. As an interaction designer, we have to create the content and functions of products that are useful, easy to use, user-friendly, technically feasible, and of commercial interest. Interaction Design, also known as Interactive Design (IxD), is the field to design the behavior of human-computer systems.
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